End-User Software License Agreement - Business to Consumer

Business-to-business commerce refers to business transactions between companies. Business-to-consumer models are those that sell products or services directly to personal-use customers. Often called B2C, business-to-consumer companies connect, communicate and conduct business transactions with consumers most often via the Internet. B2C is larger than just online retailing; it includes online banking, travel services, online auctions, and health and real estate sites.